Direct marketing, whether by phone, email, or post, can prove advantageous to the modern business. It can provide a means of communicating directly with prospects; prospects that you may not have otherwise had access to. There are various stages to direct marketing that will help ensure that you enjoy the level of success that you require and this include finding access to targeted business data and contact information.
Industry Or Sector Specific Data
If you sell a product or service that is specific to one industry or sector, then it is not worth your while targeting other industries. Look for data sources that enable you to target the specific area where you are most likely to make sales and enjoy greater conversions. Fortunately, it is possible to create your own lists with some lead companies so that you can do exactly this.
Contacting The Right People
Not only should you be contacting businesses within the right industry but you should also ensure that your message is being delivered to those within that business that are equipped and employed to make purchasing decisions. Buyers, executives, and directors are some of the roles that will carry this responsibility but it will ultimately depend on the structure of the business and each individual business will have its own setup. The best business data will include details of decision makers to ensure you communicate the right message to the right people.
All leads that you contact should be fresh or hot leads. Cold leads will not provide the results that you are looking for. They will be unresponsive and many of your marketing letters and emails will not even be read, never mind responded to. Ensure that you access fresh leads in your business data to enjoy the best results.
Using Business Data
There are many ways in which you can use business data. You can embark on a branding exercise to spread the word about your business or its products. You can encourage recipients to sign up to your newsletter or subscribe to a blog or, more typically, you can use the opportunity to try and sell products or services directly.
Contact TheDataOctopus.co.uk for more information on our business data services. We provide lists of fresh leads for both B2B and B2C marketing campaigns.